???????????????? ?????????? ????, ????? (?? ???????????? ??? ????? ?? ?? ????????????) ??? ????? ?? ??? ?????????????? ????, ???????? ?? ?????? ????? ??????.* ????????? ??????? ???????? ????????? - ???? ??????????? >>?? ??????????? ?????? ??? ?????????? ??? business strategy ????? ?? ????:??, ??? ??????????, ??????? ?????????, ???? ? ????????? ???